$SQUEEZEBrand kitBack to $SQUEEZE
Brand kit

Take thewhole thing

The logo, the colours, the type, the cast and 9 memes you can post without asking. 40 stickers in the library. Everything on this page is yours to download, and nothing on it is a placeholder.

The $SQUEEZE logo

Colour

Near-black ground, one acid lime accent, and a red that belongs to the level line and to GameStop. Click any swatch to copy it.

Ground--bgPage background.
Panel--panelPanel fill.
Panel raised--panel-2Raised panel fill.
Line--lineHairline borders and the grid.
Line active--line-2Borders on interactive things.
Acid lime--limeThe accent. Buttons, the charge meter, positive numbers.
Lime deep--lime-2Lime that sits under text.
Level red--redThe level line, and GameStop lore. Nothing else.
GameStop red--red-2GameStop's own red, for their mark.
Bone--boneBody text and headlines.
Grey--greyLabels and secondary text.
Grey deep--grey-2Disabled states and dividers.

Red is not the loss colour. A falling candle is a falling candle, and red is reserved for the level the price has to break. Lime on near-black clears 15:1; lime on white clears nothing, so lime text never goes on a light background.

Typography

Two faces. Anton does the shouting, JetBrains Mono does everything else, and every number on the site is monospace so figures stop jittering as they tick.

Anton — headlines
SQUEEZE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
JetBrains Mono — everything else
1,847 GME · 4.12% · 0.00000441
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
FaceRoleSizeNotes
AntonHero140pxUppercase, stacked, one word per line.
AntonSection64pxUppercase.
AntonPanel title28pxUppercase.
JetBrains MonoNumber30px / 800Every figure on the site.
JetBrains MonoBody14px / 1.45Copy and tables.
JetBrains MonoLabel11px / 700Uppercase, tracked 0.08em, grey.

The cast

The mascot is the face of the project. The rest are lore, and they get used as callbacks rather than as spokesmen.

Characters

The mascot in 24 poses, cut one per file. Pick the pose that matches what the post is saying and let it carry the card. Nine of them carry a GameStop mark and are noted as private use only: an official channel gets one of the other fifteen.

Stickers

Thick-outlined cartoon art meant to be piled up, overlapped and tilted. They are not icons and they do not line up on a grid. Past about 2.5x the upscale starts to show, so reach for the biggest source available.

Memes

All 1200x1200, so nothing gets recropped on X, Telegram or Discord. Six are Impact over the character art, three are posters in the site's own voice. Every caption is checked against what the contract actually does.

Voice

Loud about the meme, exact about the mechanism. The moment copy overstates what the contract does, both are gone.

01

The vault has no clock

Never write that it runs on a timer, a schedule, a countdown or a cooldown. Both of its clocks run on traded volume. It fires when the price breaks the level, and nothing else makes it fire. Past cadence is reportable in the past tense, as an observation; never as a promise.

02

Say squeeze

The word burn is accurate and belongs in the burns table and on the chart marker. Used in every sentence it makes the mechanism sound like every other token.

03

Say the number

"2% of every trade" beats "a portion of trading activity". "No admin key" beats "trustless". A claim that cannot be checked against the contract does not ship.

04

Red means the level

Red is not the loss colour here. A falling candle is a falling candle. Red belongs to the line the price has to break, and to GameStop.

05

Carry the disclaimer

$SQUEEZE is a meme coin with no intrinsic value. Do your own research. This is not financial advice.

Downloads

Bundled by section, or the lot in one file. Each archive unpacks into a squeeze-brand-kit folder with the written kit alongside it.

Everything here is generated from checked-in sources. Rebuild it, zips included, with python3 Branding-Assets/scripts/build_kit.py.